Privacy Policy

Introduction

The Mortgage World, operating as Commercial Mortgage Approvals ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://themortgageworld.ca or use our commercial mortgage brokerage services.

By using our website or submitting information through our forms, you consent to the practices described in this policy. If you do not agree with this policy, please do not use our website or services.

Information We Collect

Personal Information

When you contact us or submit an application through our website, we may collect the following personal information:

• •Full name and contact details (email address, phone number)
• •Property details including type, value, and location
• •Mortgage requirements and financing preferences
• •Credit situation and financial information you voluntarily provide
• •Any additional information you include in messages or applications

Automatically Collected Information

When you visit our website, we may automatically collect certain technical information, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected through cookies and similar tracking technologies.

How We Use Your Information

We use the information we collect for the following purposes:

• •To assess your commercial mortgage needs and match you with appropriate lenders
• •To communicate with you regarding your inquiry or application
• •To provide our mortgage brokerage services and facilitate financing
• •To improve our website, services, and user experience
• •To comply with legal and regulatory obligations

Form Submissions

Information submitted through our contact form or mortgage application form is transmitted securely and stored in our systems. This information is used solely for the purpose of responding to your inquiry or processing your mortgage application. We do not sell or rent your personal information to third parties.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and to collect usage data. You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

Third-Party Services

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as how often users visit the site, what pages they view, and what other sites they visited prior to coming to our site. Google Analytics collects only the IP address assigned to you on the date you visit our site. We do not combine information collected through Google Analytics with personally identifiable information.

Meta (Facebook) Pixel

Our website uses the Meta Pixel to measure the effectiveness of our advertising campaigns and to deliver targeted advertisements. The Meta Pixel collects data about your activity on our site, which may be used by Meta to show you relevant ads on their platforms. You can manage your ad preferences through your Facebook settings or opt out of interest-based advertising through industry opt-out tools.

Advertising Cookies

Third-party advertising partners may use cookies to serve ads based on your prior visits to our website. These cookies do not contain personally identifiable information but may track your browsing activity across different websites. You may opt out of personalized advertising by visiting the Digital Advertising Alliance of Canada at youradchoices.ca.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses SSL/TLS encryption to protect data transmitted between your browser and our servers. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to provide our services, and to comply with legal and regulatory requirements. Mortgage-related records may be retained for up to seven years as required by financial services regulations.

Your Rights

Under applicable Canadian privacy legislation, you have the right to:

• •Access the personal information we hold about you
• •Request correction of inaccurate or incomplete information
• •Request deletion of your personal information, subject to legal obligations
• •Withdraw your consent for data processing at any time
• •File a complaint with the Office of the Privacy Commissioner of Canada

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically for the latest information on our privacy practices.